b.tempt'd by Wacoal was launched in 2009. This exciting lingerie brand was designed to entice the young-minded woman with sexy, sophisticated, and flirty lingerie. With the b.tempt’d brand Wacoal continues to offer their signature trademarks of exceptional quality, fit and service. b.tempt'd continues Wacoal’s goal to make women look and feel their best! b-tempt’d has been enthusiastically received by women of all ages and continues to evolve to meet their lingerie needs and desires with bras, panties and sleepwear.